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Opening up new markets requires more than just translating product information.
Different countries and regions have their own units (such as Metric or Imperial), currencies (€ or $), guidelines (EU or USA) and cultural expectations.
Without precise adjustment to these local conditions, potential new customers may not be optimally addressed. Missing or inconsistent localizations lead to unclear product descriptions, declining relevance and reduced opportunities to retain new customer segments in the long term.
Product information should be adapted precisely to the requirements of different target markets.
More potential customers should be convinced by clearly understandable, locally relevant data and descriptions.
Even with a large number of markets, data adjustments should be easy to automate in order to conserve resources.
The ainavio Foundation Cloud supports the automated localization of product information.Technical information is automatically converted - for example from metric to imperial units (e.g. cm to inches), from euros to dollars or from European shoe sizes to British ones, and regulatory requirements such as energy efficiency classes or other legal markings are also integrated in a compliant manner.
At the same time, content can be translated and adapted so that titles, descriptions and attributes optimally match the emotional appeal in the target country.In addition, the flexible management of the ainavio system enables the targeted management of global teams, channels and product information by country, location or market.
This gives you the flexibility you need for local adaptations while maintaining global standards to ensure a consistent brand experience.
Automated conversions and regulatory checks accelerate the development of new markets.
Units, currencies and attributes always correspond to local requirements, increasing trustworthiness and willingness to buy.
Culturally adapted, understandable data improves the user experience and increases the conversion rate.
Flexible management of local adaptations while maintaining global brand standards.
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