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Today, companies must publish their product data via a variety of channels — from online shops to marketplaces to social media.
Each channel has its own requirements for data formats, attributes and update intervals. In addition, these requirements change over time.
Without a transparent and flexible system, it is difficult to carry out all adjustments comprehensibly and efficiently. A lack of transparency leads to unclear change management, poor data quality and makes it difficult to optimize individual sales channels.
Product information should be individually optimized for each channel and updated in real time.
Changes to product data should be fully documented and traceable at all times.
Meaningful reporting on all channels and changes should facilitate strategic management.
The ainavio Foundation Cloud offers full transparency across all channels, customizations and data streams. With the help of channel-specific configurations, product data format, attributes and content can be flexibly adapted to the specifications of the target channels.
Every change is automatically documented so that you can track who, when and why data was modified at any time.
Intuitive reporting and monitoring functions provide you with insights into the performance of your product data per channel, help you to identify optimization potential and make well-founded strategic decisions.
Overview of all channels, data formats and changes in one place.
Fast implementation of new requirements and smooth adaptation to changing specifications.
Detailed reports enable proactive management of your omnichannel strategy.
Efficient management and provision of personalized product data for every sales channel.
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